School of
Liberal Studies
and Education


About BA(J&MC)


Download Brochure









Bachelor of Arts (Journalism and Mass Communication)

Journalism and Mass Communication's core purpose is to create an expression that has shared meaning among two or more people based on local and/or global narratives of particular time and space, using techniques of persuasion retaining its independence while concurrently engaging with the State and Society.

The three-year course in Journalism and Mass communication is designed to prepare professionals with critical ability, conceptual and practical skills required of a Journalist, Advertising professional, a Public Relations professional and a Film maker.

Highlights of the curriculum :

  • 134 credits

  • 6 semesters

  • 3 years

Glimpses of course components :

Forms of Media
Radio, Television, Print, Cinema and Digital Media

Forms of Practices
Photo journalism, Investigative journalism, , Data journalism, Graphic (comic/cartoon/graphic novel), Independent films and documentaries, Public Relations, Advertising

Specialized reporting
Business, Travel, Political and Global affairs, Feature writing, Opinion piece, Cultural affairs, Climate change.

Foundational Support
Elements of Journalism / Advertising / Public relations / Filmmaking, Media law, Public Institutions and Mass Communication & Society

Skills and robust hands on learning exercises
Studio/Seminar as well as engaging sessions in interdisciplinary settings Internship in the media industry Capstone project

Admissions Timeline : (Round 3)

Admission Stage Date Time
Accepting application forms starts April 09, 2018 9:00 AM
Last date for receiving application July 16, 2018 5:00 PM
Stage1- Mass Communication Aptitude Test (MCAT) July 17, 2018 10:00 AM to 01:00 PM
Stage2, Personal interview and portfolio presentation July 17 & 18, 2018 Candidates will be informed about their time slots (Students are requested to bring their portfolio on the day of Entrance Test itself.)
Final List of selected candidates July 19, 2018 11:00 AM
Last date for payment of fees July 22, 2018 5:00 PM
Commencement of Semester I July 23, 2018 Schedule will be informed

Mass Communication Aptitude Test(MCAT) :

To be suited to mass communication profession, one must have ability to think critically, pay attention to detail and have perspective on all that happens around. Also one must be expressive in oral or written or visual medium. This test will aim to assess the above in the aspiring candidates.

Personal Interview and Portfolio Presentation :

Personal interview will comprise a conversation to assess the same abilities stated above (in MCAT).

Portfolio is a compilation of experimental works (written articles, short stories, poems, photographs, illustrations, posters, short films, performances etc.), which recommends their candidature.

Eligibility to apply :

Minimum 45% in class XII board exams in any stream.

No. of seats : 35

Weightage of selection criteria :

XIIboard grade score- 30%
Mass Communication Aptitude Test- 30%
Personal Interview and Portfolio Presentation- 40%

Guidelines for Mass Communication Aptitude Test (MCAT)

Written test of 100 marks will judge candidates on following criteria:

Communication skills (written and visual)

General awareness (of local and global issues)

General awareness specific to mass media (print, TV, radio, photography, film, advertising, digital media etc.)

Comprehension and critical appreciation of different media i. e. print (news / magazine), visual media (TV / film / photography / graphic design / cartoon / comics), vocal media (radio / music) and digital media (social media, blogging, world wide web, Wikipedia, web series, vice media etc.)

Advertising and Public Relations aptitude (ability to effectively promote product, service or idea to the targeted group of people)

Creative aptitude (ability to translate plain message / information in to an interesting idea that creates a desired impact)

Test is divided in 2 parts:

Part 1
Written test: where candidates will answer questions in written.

Part 2
Observational test: where candidates may require writing or basic drawing (simple doodling that all of you can do) based on their observations and reflections on given written, audio and / or visual material.

For preparation:

First thing candidates should do is to be aware about things happening around them and observe them critically.

Read books, news, online articles, poetry, comics etc. that has created impact on society. (Not just as a reader but also from writer’s point of view)

Watch acclaimed films, photographs, designs, cartoons, memes, social media posts, advertisements etc. (not just as a viewer but also…)

Listen to good music, radio programs etc. (not just as an audience but also…)

Attempt writing an article, taking photographs, making film / poster / cartoon or even a small mobile recording of yourself about something you want to strongly communicate.

Vasna Bhayali Road,Vadodara-391 410,Gujarat,India
: + 91 265 617 2100
E-Mail :