Dr. Acharya is a Professor of Marketing Communications and Dean School of Business and Law, Navrachna University. A Fulbright scholar, an excellent teacher with a unique competence in Communication, Semiotics and Luxury brand Management, she is also an avid research and trainer. She publishes on brand management, innovation, digital marketing and engages in training on topics related to Communication, Negotiation, Difficult conversations, Corporate branding, personal branding, and cross-cultural negotiations. Prof. Acharya has always excelled in teaching & pursuing research.
Earlier she was the Dean School of Business and Economics at Auronya College Pondicherry. She has also held various positions of academic administration; her prior engagement was as the Dean Corporate Relations and Placements at the International Management Institute New Delhi. She was also the chair for Branding and Media Relations, Chairperson Ranking at IMI Delhi. She has over two decades of teaching, training, and consulting and research experience in India and abroad, her experience includes Mudra Institute of Communications Ahmedabad, NIRMA Ahmedabad, and IMT Nagpur. As a “Fulbright Scholar”, she did her Ph.D. research work mainly at University of Virginia, Charlottesville Campus and Southern Illinois University, Carbondale Campus, United States.
She has been regularly invited to offer Lectures/courses at different times by IIM's at Ahmedabad, Lucknow, Raipur, Kashipur; NIFT-Ahmedabad, PDPU-Gandhinagar, CEPT-Ahmedabad, IIT-Roorkee and many other National Institutions. She has delivered invited lectures in Institutions/Universities abroad some of which include, FU Ku Ti University, Kufstein, Austria University ,Greenwich London, Nordisk Institute, Department of Semiotics, Aarhus University, Denmark, University of Texas Austin, Southern Illinois University, Carbondale, United States, etc. Her areas of specialization in Marketing and Communications include Semiotics, Advertising, Social Media and Brand Management.
Prof. Acharya has participated in a large number of national and International conferences both as an author and as a key note speaker. She has a large number of journal articles, book chapters, reviews, working papers, cases, role plays, simulations, and notes to her credit. She also writes articles on Brand Management and Advertising in print and social media. She is also a prolific popular writer and has to her credit many articles in Indian newspaper dailies and magazines. She serves as a consultant to several National and International companies, government departments and agencies. Her area of work involves Communications Aspirations for Brands, writing Narratives for ads and content Management for Social Media.