MA-Media Studies

SCHOOL OF LIBERAL STUDIES AND EDUCATION

MA Media studies Program

With two specializations including, Multimedia & Digital Communication and Advertising, Public Relations and Corporate Communications the Masters in Media Studies program of Navrachana University focuses on providing skill based training for the aspiring students of media and working professionals. The program offers a perfect blend of academic training, hands on experience with the industry and dynamic practical exposure.

Program Outcome:

  • Students will acquire a handy knowledge of the fundamental principles and recent emerging trends of the media industry.
  • Students will develop communication skills, appreciation for creativity, critical thinking and analytical approach.
  • Students will be equipped to conceptualize, create, design, and produce media content for Advertising, PR, Print, TV, Radio, Films and various digital platforms like Social Media, Mobile etc.

 

Program Objectives:

  • Familiarize students with writing for Media, Advertising, Public Relations, Event Management, Video Editing and Film Direction.
  • To equip students with the knowledge and essential skills required for working in various media organizations as content and copy writers, social media managers, Film makers& content creators.
  • To encourage critical thinking, research aptitude, ethics and social responsibility related to media in the students.

 

Program Highlights:

    • Flexible timings for the working professionals
    • Duration – 2 Years/4 Semesters- 100 credits
    • Internships: In 3rd semester over a period of 8 weeks
    • Intense practical in the field of Advertising, PR, Television, Photojournalism, Print Media, Documentary, Mobile Journalism (MoJo), and film production.
    • Choice-based interdisciplinary electives
    • Field work / Projects and Continuous Assessment
    • Software Exposure- Adobe Photoshop, Illustrator, In design, Premiere Pro
    • Outreach programs, Industry visits, and Media Visits and CSR activities.
    • Full-fledged and advanced recording studio for practical exposure

MA Media Studies Program Curriculum

Specializations

    • Multimedia & Digital Communication
    • Advertising, Public Relations & Corporate Communication

COURSE SCHEME: 2 Years/4 Semesters: 100 Credit/Total Marks 2300

 

Course Structure
Semester – I
Sr.No. Course Name Credits
1 Introduction to Mass Communication 4
2 Reporting and editing for print media 5
3 Photography 5
4 Mobile and Social media 5
5 Software training and lab journal 5
Semester – II
Sr.No. Course Name Credits
1 Audio Visual Communication 6
2 Video & Documentary production 4
3 Media law and ethics 4
4 Digital Media and production techniques 4
5 Development Journalism 6
Elective
6 ID courses from the schools of NUV
Semester – III
Sr.No. Course Name Credits
1 Film studies and film making 4
2 Research Methodology 4
3 On Job Training / Internship (4 weeks) 4
Specialization AD, PR & CC
4 Advertising 4
5 Public Relations 4
6 Corporate communication 4
Specialization- Digital & Multi Media
7 Writing for Multi Media 4
8 Website Design and Development 4
9 Cyber culture 4
Semester – IV
Sr.No. Course Name Credits
Specialization- AD, PR & CC
1 Event management 4
2 Digital Ad Film Making 4
3 Integrated Marketing Communication 4
4 Web advertising and e-PR 4
Specialization- Digital & Multi Media
1 Social Media Monitoring 4
2 Digital marketing 4
3 Popular Cyber Case Studies 4
4 Digital Media Management 4
Common Courses
5 Project / Thesis 6
6 On Job Training / Internship (6 weeks) 6
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