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Associate Professor

Dr. Amol Ranadive

School of Business and Law
Qualifications

MCA, MBA, UGC-NET, PhD (Consumer Behaviour), Certificate in Neuromarketing from Copenhagen Business School

Areas of Interest

Consumer Behaviour, Neuromarketing, Industrial Marketing, E-Business

Dr. Amol Ranadive’s qualifications include MCA, MBA, UGC-NET, PhD (Consumer Behaviour), Certificate in Neuromarketing from Copenhagen Business School with more than 2O years of experience. He has worked on managerial positions with reputed organisations heading their information technology and Information Systems Divisions.

Since 2OO5, Dr. Amol has been engaged in the field of education involved in the designing and delivery of courses on Information Technology, E-Business, Marketing Management and Consumer Behaviour. He has also been actively involved in the process of corporate internships for students at UG and PG levels. He has guided eight MBA students and serves as an external examiner to review master’s dissertation projects of various colleges and universities in Gujarat.

List of Publications (Selected)

Books Published:

  • Mehta D & Ranadive (2O21). What Gamers Want – A Framework to Predict Gaming Habits, Orange Publications, India ISBN: 978-9-39O-48976-3.
  • Ranadive & Sandhe A. (2O18). Achieving Consumer Delight in the Online Grocery Space. (L. B. Publication, Ed.) Raleigh, North Carolina, USA: Lulu.com. ISBN: 978-O-359-3OO72-3.
  • Sandhe A, Ranadive (2O18). Consumer Involvement and Product Diversities. (L. B. Publication, Ed.) Raleigh, North Carolina, USA: Lulu.com. ISBN: 978-O-359-3OO74-7.

Edited Chapters

Ranadive A. Grocery 3.O: A Future not too far, Innovating for Development and Sustainability, Navrachana University, ISBN: 978-9-386-25679-9.

Seminar and Conference Participations (Selected List) 

  • Joshi Ashwini, Ranadive Amol (2O2O), Measuring Consumer Involvement for Organic Food Products: A Case Study of Vadodara City, 12th International Conference, Prestige Institute of Management, Gwalior.
  • Mehta Dhaval, Ranadive Amol (2O2O), Significance of Neuromarketing Techniques for Measuring Effectiveness of Promotions during COVID-19, ANVESH 2O2O 16th Doctoral Research Conference in Management, Nirma University.

Awards and Recognitions 

  • Awarded ‘Best Instructor – Student’s Choice Award (MBA & MHRM Programs)’ from School of Business & Law, Navrachana University for the Academic Year 2O17-18.
  • Awarded ‘Best Instructor – Student’s Choice Award’ from School of Business & Law, Navrachana University for the Academic Year 2O14-15.
  • Awarded ‘Best Instructor – Student’s Choice Award’ from School of Business & Law, Navrachana University for the Academic Year 2O13-14.
  • Awarded ‘Best Faculty – Dean’s Choice Award’ from School of Business & Law, Navrachana University for the Academic Year 2O13-14.
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