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Assistant Professor

Dr. Rushit Dubal

School of Business and Law
Qualifications

MBA
Pursuing PhD in the area of ‘Social Media Marketing’

Areas of Interest

The individual role of art and science as well as its intersection in shaping human behaviour.

Profile

I have worked in the corporate world at Mumbai and Vadodara and have a strong passion for the field of education and an aptitude for teaching.

With 1O years of extensive experience in the field of advertising and marketing, I have worked as a Client Servicing Manager in a number of nationally and internationally reputed ad agencies and have handled portfolios of 6O+ clients catering to a spectrum of industries, geographies and demographics. My work profile involves a diversity of responsibilities right from market research to consumer behaviour analysis, branding strategies to product promotions, pitching and media planning to liaising, 36Oo advertising campaigns to out of the box communication, social media to public relations.

At present, I am a faculty for MBA – 3rd Semester at Navrachana University for ‘Advertising & Promotion’ and ‘Social Media Marketing’. I am also pursuing my PhD in the area of ‘Social Media Marketing’. The subjects I have been teaching include Marketing Management, Advertising, Social Media Marketing, Content Marketing, and Digital Marketing.

Research and Publications

  • Brand Building through CSR: Content analysis of CSR videos of leading Indian companies Published in book – Business, Economy and Environment: A New Normal, Nirma University – Institute of Management, ISBN 978- 93-5299-653-7.
  • Poster presentation on case paper ‘City Branding for Vadodara: A Case Study for Integrated Campaign to Market a Place’, MICA International Conference,

Seminar and Conference Participations

  • MICA International Conference, 2O18
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