Dr. Ankita has more than 9 years of experience in academics and Research. She completed her doctorate from Punjabi University, Patiala in Marketing domain. Her thesis is titled “Country of Origin impact on Purchase Intention and Perceived Quality—A case of consumer Durable sector”.
She has done her MBA in Marketing and HR domain from Apeejay Institute of Management, Jalandhar and Bachelor’s in Pharmacy from Punjab Technical University, Jalandhar. She cleared UGC-NET in the subject of Management.
Currently she is working as Assistant Professor in School of Business and Law, Navrachana University, Vadodara.
Academic background/Qualification
- PhD in Management from Punjabi University, Patiala.
- UGC-NET (LS),2012
- MBA in Marketing and HR domain from Apeejay Institute of Management , Jalandhar.
- Bachelors in Pharmacy from Government Polytechnic College for Girls, Patiala
Professional or Industrial Experience
- Currently working as Assistant Professor in School of Business & Law, Navrachana University, Vadodara since July 2022.
- Worked as Visiting Faculty in School of Business and Law , Navrachana University , Vadodara from July 2019-June 2022.
- Worked as Assistant Professor in Astral Education , Gurgaon from July 2013 to June 2014.
- Worked as Assistant Professor in Sri Sai University, Palampur from October 2010- May 2013.
Teaching
- Marketing Management
- Consumer Behavior
- Strategic Management
- Business Research Methods
Teaching philosophy or approach: I incorporate case studies, simulations, and group projects to bridge the gap between theory and practice. By engaging students in real-world scenarios, I help them develop problem-solving skills and learn how to apply their knowledge effectively.
Any innovative teaching methods or technologies used: I employ innovative methodologies such as case-based learning, experiential projects. Action learning projects enable students to solve actual business challenges, fostering critical thinking and practical application of theoretical concepts in a dynamic environment.
Areas of Expertise and Research
- Primary Area: Consumer Buying behavior and Its Impact on Purchase Intention
- Secondary Area: Currently Working on the Project Titled “ Impact of Atamanirbhar Bharat Abhiyan on Women Empowerment in Central Gujarat”.
Publications (in the order recent to be first)
Journal Articles
- Sharma, A. (2022). Demographics: Impact on country-of-origin effect in durable sector. The British Journal of Administrative Management. Special Issue 8 (58), 79-91 (ABDC Indexed)
- Sharma, A., & Batra, N. (2021). Consumer purchase intention vis-à-vis country of origin: A case of durable sector. Empirical Economics Letters. Special issue 2 (20), 165-173. (ABDC Indexed)
- Sharma, A., & Batra, N. (2021). Consumers’ purchase intention as a reflection of price: A study of durable sector goods. Anvesak, 51(1), 56-60. (UGC Care)
- Sharma, A., & Batra, N. (2021). Impact of perceived quality on consumers’ purchase intention in the durable sector. Sampriti.
- Sharma, A., Batra, N., & Khan, A. A. (2021). Impact of country of origin on perceived quality. Journal of Emerging Technologies and Innovative Research, 5(4), 1255-1259.
- Sharma, A., & Batra, N. (2020). Impact of country of origin on consumers’ purchase intention. International Journal of Creative Research Thoughts, 8(7), 104-109.
Book Chapters
Guest Editors for the December 2023 EEL Special Issue 1, theme Shaping the sustainable future through Innovation and Digitalisation, Empirical Economics Letters (ISSN 1681-8997) A Monthly International Journal of Economics (Published Since 2002, ABDC – C category journal)
- Sharma and Nayyar (2024). Ethical marketing and sustainable development goals. Ethical Marketing Through Data Governance Standards and Effective Technology (pp. 83-91). IGI Global. https://doi.org/10.4018/979-8-3693-2215-4.ch007
Conferences, Seminars and Workshops
International
- Sharma, A. (2024, March 1-2). A study of factors affecting purchase intention in durable sector. Paper presented at the 7th Asia – Africa Development Conference, Summit and Awards, Pune, India.
- Sharma, A. (2024). Consumer ethnocentrism and purchase intention research: A bibliometric analysis. Paper presented at GJ-IntConMITE, Mohali, India.
National
- Sharma, A. (2023, March 17). Consumer’s purchase intention as a reflection of price in durable goods. Paper presented at the Innovative Practices for Sustainable Business, Pune, India.
- Sharma, A. (2023, November 25). Demographics: Impact on country-of-origin effect in durable sector. Paper presented at ICRIEMSD-2022 (Hybrid).
- Sharma, A. (2012, November 24). Customers perception towards re-branding. Paper presented at the National Conference, Sri Sai University, Palampur, India.
- Sharma, A. (2013, December 21). Implications of FDI on small and marginal farmers: An empirical study of Himachal Pradesh. Paper presented at the National Conference, Sri Sai University, Palampur, India.
Training/Workshops (in the order recent to be first)
- Attended a one-day Faculty Development Program on Systematic Literature Review and Meta Analysis organized by IIMS Pune on June 3, 2023.
- Attended two-day workshop on “Writing Research Proposal for Research Funds” at Navrachana University, Vadodara, from May 12 to May 13, 2023.
- Completed a certificate program in Human Resource Business Partner from January 16 to January 27, 2023, and attended a three-day Faculty Induction Program organized by Navrachana University from August 13 to September 10, 2023.
- Successfully completed the AICTE Training and Learning (ATAL) Academy’s Online Elementary program on Data Analytics from June 14, 20
- Successfully completed the AICTE Training and Learning (ATAL) Academy’s online elementary program on Digital Media Marketing and Management from May 17, 2021, to May 21, 2021, at the Institute of Business Management and Research, IPS
