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Dr. Anupama Chirag Dave

Associate Professor and Program Chair

School: School of Business and Law
Email Id: anupamad@nuv.ac.in

Dr. Anupama Chirag Dave is serving in the capacity of Associate Professor and Program Chair BBA at School of Business & Law, Navrachana University. Dr. Dave has been into academics for more than a decade now. Just not limiting herself to teaching she has even contributed her knowledge in marketing domain through various research publications & presentation, she has received best paper awards in various National/International Conferences. She is a recipient of Young Women Achiever Award ‘NIRUPAMA 2018’ from Aishwarya College of Education Sansthan, Udaipur Rajasthan. Dr. Dave is significantly associated with various universities as Doctoral Process Committee Member (DPC) for PhD scholars. She has been sharing her insights with faculties & industry associates as resource person at various universities. She has rendered her services as subject expert & presenter for development of E-content for MOOC in consumer behaviour and branding.

Dr. Anupama Chirag Dave holds experience of nearly 15 years into academics. 

Academic background/Qualification

  • PhD in Marketing (2017) – B.K School of Business Management, Gujarat University
  • MBA in Marketing (2010) – NSVKMS – MBA College Visnagar, North Gujarat University
  • M. Com (2011) – Gujarat University
  • UGC NET in Mangement (2012)

Professional or Industrial Experience

  • Currently serving in the capacity of Associate Professor and Program chair of BBA – School of Business and Law, Navrachana University since July 2018.
  • Served as Assistant Professor at Marwadi Education Foundation Group of Institution, Rajkot for a tenure of five years from May 2013 to July 2018.
  • Worked as Assistant Professor at Global Institute of Management GIM), Gandhinagar for 03 years starting from Sept. 2010 to April 2013.

Teaching

  • Having experience of teaching courses like Marketing Management, Branding, Consumer Behaviour, Strategic Management and Market Research at E-MBA, MBA and BBA levels.
  • Teaching philosophy or approach: Dr. Anupama Dave is a passionate learner who believes that conceptual clarity can aid the process of applying theoretical concepts in real life settings. Teaching as a profession provides a platform to learn daily along with an opportunity to share this knowledge which made her choose teaching as her profession i.e. ‘a learner’.
  • Any innovative teaching methods or technologies used: Her teaching style encourages students’ innate creativity through a combination of theory and practice while she emphasizes conceptual clarity. For achieving this objective, various creative approaches such as activities, games, out of the class activities are designed based on the type of subject taught and level of students i.e. bachelor, master or executive.

Area of Expertise and Research

  • Primary Area: Marketing and various electives in marketing such as consumer behavior and branding.
  • Secondary Area/ongoing projects: Involved in undertaking research with the blend of marketing and sustainable consumption. Working in these areas in form of research publication/presentation and projects.
  • Principal Investigator for a NUV Seed Grant project titled ‘Unveiling the awareness level and Hesitance for Adoption of Menstrual Cups among Employed Women in the State of Gujarat’ (NUV_Seed Grant_2022-23_05)

Publications (in the order recent to be first)

List of publications in the chronology (APA Style Guidelines)

Journal Articles [Recent]

  • Dave, A. C., & Behrani, P. (2024). Firm-created content on YouTube for product promotion-A thematic analysis for menstrual cup. Health Marketing Quarterly, 1-18. [ABDC – B + Scopus Q2]
  • Dave, A. C. (2023). Packaging of ready-to-eat products: a mix research approach for exploring aesthetic element influence on brand preference. British Food Journal, 125(11), 4182-4198. [ABDC – B + Scopus Q1 + WoS]
  • Trivedi, R., & Dave, A. C. (2022). A New Marketing Communication Model for Car Subscription in India. IUP Journal of Marketing Management, 21(4). [UGC CARE]
  • Dave,A.C. & Trivedi, R. (2022). Revamping service marketing mix to accommodate consumer preferences in new normal – A study focused on restaurant sector Journal of The Oriental Institute, 7(1) [UGC CARE]
  • Tolia, V., Renin Singh, R., Deshpande, S., Dave, A., & Rathod, R. M. (2022). Understanding factors to COVID-19 vaccine adoption in Gujarat, India. International Journal of Environmental Research and Public Health, 19(5), 2707. [Scopus Q2]
  • Srivastava, S., & Dave, A. C. (2021). COVID-19 Scenario of Online Education: A Study Based on Acceptance Level of Online Learning among Students of Gujarat During Lock-Down. Indian Journal of Educational Technology, 3(2), 40-56. [UGC CARE]
  • Trivedi, R., & Dave, A. C. (2019). Predicting youngster’s attitude towards online food delivery. International Research Journal of Business Studies, Vol. XII no. 03 (December 2019 – March 2020). [UGC CARE]
  • Dave, A. C. (2019). E3 model for social media a web 2.0 innovation. International Journal for Research in Engineering Application & Management (IJREAM), Vol-05, Issue-01, April 2019. [UGC CARE]

Books [Recent]

  • Guest Editors for the December 2023 EEL Special Issue 1, theme Shaping the sustainable future through Innovation and Digitalisation, Empirical Economics Letters (ISSN 1681-8997) A Monthly International Journal of Economics (Published Since 2002, ABDC – C category journal)
  • Dr. Hitesh Bhatia & Dr. Anupama Dave “Managing People, Planet and Profit (3Ps) in COVID World”, Published by Navrachana University and ISTD Vadodara Chapter, ISBN: 978-81-950434-0-8, March 2022.
  • Anupama Chirag Dave & Mamta Brahmbhatt, “A study on impact of Brand Equity Dimension on Buying Behavior of cell phone”, L ORDINE NUOVO Publication ISBN – 978-93-86782-64-9, December 2018.

Chapter/s in Books [Recent]

  • Dave Anupama, ‘Instagram marketing for sustainable fashion brands: Recommendations based on factors affecting purchase intentions of young consumers’, Changing Business Paradigms Trends in Innovation, Governance and Sustainability, Bharati Publication, ISBN: 978-81-19757-77-0
  • Dr. Anupama Chirag Dave & Dr. Sarika Srivastava, ‘Blended Learning: New Trend of Education After Covid-19’ published in “New Approaches in Education” Chapter Edited Book with ISBN: 978-93-92995-18-7, 2022
  • Trivedi R. Dave Anupama., “Smartphone Buying Preferences among Urban and Rural Consumers – A Study on Selected Parameters”, Emerging trends in Economics, Commerce and Management, Published by L ORDINE NUOVO PUBLICATION, ISBN: 978-93-92995-07-1, December 2021
  • Trivedi R. Dave Anupama., “Digital Payment System – Customers Perspectives on Factors of Sustenance”, Sustainable Finance for a better world, International Conference on Sustainable Business Management Practices and Social Innovation, Centre for Management Studies, JAIN (Deemed-to-be University), Bangalore. 30th January 2021, Pp.188-205.ISBN: 978-81-951108-4-1 Eureka Publications
  • Dave Anupama, “4P’s of Green Marketing: Ways of influencing Potential & Latent greens”, Book – Proceedings of Multi-Disciplinary International conference, ISBN – 978-93-5351-069-5, GTU Multidisciplinary International Conference on Managing Global Enterprises, 14th March 2019. Pp. 166-172.

Conferences/Seminars [Recent]

International

  • Presented paper titled ‘Instagram marketing for sustainable fashion brands: Recommendations based on factors affecting purchase intentions of young consumers’ at 19th International Conference on “Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability: PICOM-2024 organized by Prestige Institute of Management and Research (PIMR), Indore on 23 – 24 February 2024.
  • Presented paper titled Dave, “’Leveraging Core Competencies in Turbulent Times For Sustainability: Cases Of Corporate Giants”, 2nd Multidisciplinary International Conference (GTU ICON 2022), organized by GTU on 20th September, 2022
  • Presented paper titled, “Revamping service marketing mix to accommodate consumer preferences in new normal – A study focused on restaurant sector”, A Two Day Virtual International Conference On Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship, organized by University of Madras & Shri Krishnaswamy College for Women on 17th & 18th February 2022.
  • Presented paper titled, “Digital Payment System – Customers Perspectives on Factors of Sustenance, International Conference on Sustainable Business Management Practices And Social Innovation, Center for Management Studies, JAIN (Deemed-to-be University), Bangalore. 30th January 2021

National

  • Presented paper titled , ‘Menstrual cup and Social media: A menstrual health literacy lens’, National level E-Conference on “Psychology of Media” organized by the Department of Humanities, Uka Tarsadia University on 25th March, 2023.

Conferences/Seminars organized

  • Organized National Conference as Conference Convenor at School of Business and Law, Navrachana University.
  • National Conference on Managing People, Planet and Profit: Shaping the Sustainable Future through Innovation and Digitalization on 14-15 December, 2023
  • National conference on Managing People, Planet & Profit in COVID World in association with ISTD Vadodara Chapter on 20-21 December 2021.

Training/Workshops conducted (in the order recent to be first)

  • Invited to conduct a session on the topic ‘Crafting a research paper’ at Krantiguru Shyamji Krishna Verma Kachchh University as a part of their PhD Course Work series on 11 June 2024.
  • Invited to conduct a guest session on the topic ‘Consumer Rights and AI’ at Balaji College of Law, Vadodara on 16 March,2024.
  • Invited to be a Chairperson at Technical session for Marketing track at NBSIDRC – 2024 (Narayana Business School International Doctoral Research Conference – 2024) organized on 18 May 2024.
  • Served as a resource person in the UGC Sponsored 4th Online Refresher Course in Commerce & Management the session was titled as ‘Personal branding tool kit essential for Educators’ scheduled on 29 September 2023.
  • Invited to conduct a guest session on the topic “STANDOUT: Personal branding using visual impressions” scheduled on 29th July 2023 at ISTD Vadodara Office
  • Invited to contribute as a resource person in UGC sponsored 3rd Online Refresher Course in Commerce and Management planned by UGC-HRDC, Gujarat University, Ahmedabad, session was conducted on the title “Harnessing the power of digital tools for offline class participation”.
  • Acted as resource person in one week Faculty Development Programme on “Nuances In Writing Research Article” topic for FDP was ‘Factor Analysis Using SPSS’ scheduled on 14th March 2022
  • Invited to conduct a session for MBA (International Business) Semester – III students on GTU Guest session 31 December 2022 the topic of discussion was ‘Strategic Leadership’ & ‘Exploring value Chain’ for the students of Graduate School of Management Studies (GSMS), GTU.
  • Conducted a guest session on the topic ‘Report Writing and Presentation’ in “Nine days Workshop on Research Methodology from 27th February – 7th March 2022”, scheduled on 07th March 2022. Organized by B.K.School of Professional and Management Studies, Ahmedabad.
  • Invited as resource person at National level interactive workshop on Research methodology organized by IQAC & Department of B.com (corporate Secretaryship) Shri Krishnaswamy College for Women Chennai on 27th August 2021. The session was on Writing Research Report & Research Paper.
  • Acted as resource person for 2nd Online refresher program organized by UGC HRDC, Gujarat University session was conducted on the title “Exploring Google Docs for research journey” on 19th August 2021.
  • Resource person for 2nd Online refresher program organized by UGC HRDC, Gujarat University the title of session was “Express to impress ~ Creating a Web Presence via Google Sites” being scheduled on 19th August 2021.
  • Acted as a resource person for ‘Online Research Methodology Workshop on Management organized by Knowledge Consortium of Gujarat (KCG)’ dated 26th July 2021 to 05th August 2021. The session was titled as ‘Craft of developing a Case: Research Orientation” which was scheduled on 03rd August 2021 via MS Teams.
  • Invited to conduct to conduct a session for MBA (International Business) Semester – III students on 13th December 2021 the topic of discussion was ‘Exploring and Supporting Business Model using Value Chain’ at Graduate School of Management Studies (GSMS), GTU
  • Conducted a guest session at MBA Orientation for batch 2021-23 organized by B.K. School of Professional & Management Studies (DPPG & DBI) & Institute of Defence Studies & Research (IDSR). The title for the session was ‘Representing Meaningfully – Reports and Presentation’ on 29th September 2021.
  • Invited to be a Chairperson at Technical session for International conference on “Emerging Trends in Commerce, Economics and Management”, organized by Bodhi International Journal and B.K. School of Business Management, Gujarat University (27 & 28 February, 2021).
  • Invited to act as Resource person for Online Short Term Course in Quality in Higher Education organized by UGC HRDC, Gujarat University conducted from 07/12/2020 to 13/12/2020. Session was conducted on the title “Pedagogical Practices in Teaching-Learning process – Uplifting the Quality in HEI”. The session was organized on 12/12/2020.
  • Acted as a Resource Person in a faculty development program – Emerging Trends in legal Education: Issues, Challenges & Innovative Responses. Session was delivered on 25th September 2020 titled – “‘E2’ approach to develop E-content: Role of educator.”
  • Invited to act as Resource person for Online refresher program organized by UGC HRDC, Gujarat University conducted from 7th September 2020 to 27th September 2020. Session was conducted on the title “Craft of developing a Case: Research Orientation” it was scheduled on 7th September 2020.
  • Conducted session on “Art of Report Making’ on 15th February, 2020 at Winter School for Research – B.K. School of Business Management, Gujarat University Ahmedabad.
  • Conducted a guest session at Graduate School of Management Studies (GSMS), GTU on the topic ‘Motivation a consequence of Diversity’, on 20th September, 2018.

Awards/Honors (in the order recent to be first)

  • Recognition received by the faculty member for their contributions to teaching, research, or service.
  • Best paper award Marketing Track at 19th International Conference on “Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability: PICOM-2024 organized by Prestige Institute of Management and Research (PIMR), Indore on 23 – 24 February 2024.
  • Mentor of winning team of Azadi ka Amrut Mahotsav State Level Hackathon 2022.
  • Best Paper Award in – ‘2nd Multidisciplinary International Conference (GTU ICON 2022), organized by GTU on 20th September 2022’
  • Best Paper Award in – A Two Day Virtual International Conference On Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship, organized by University of Madras & Shri Krishnaswamy College for Women on 17th & 18th February 2022.
  • Best Paper Award International conference on “Emerging Trends in Commerce, Economics and Management organized by Bodhi International Journal and B.K. School of Business Management, Gujarat University on 27 & 28 February, 2021.
  • Received – Best Paper Award in International Online Conference titled Impact of COVID-19 on Indian Economy organized by Department of Economics and Centre for Research in Economics Madurai, Tamil Nadu, India organized on 23rd November 2020.
  • Recipient of Young Women Achiever Award ‘NIRUPAMA 2018’ on 22 November, 2018 by Aishwarya College of Education Sansthan, Udaipur Rajasthan.
  • Received “Best Paper Award” for the paper titled- A Critical Review on MDM Scheme: A Case Study of Gujarat, India from International Journal of Business Management & Research (IJBMR) in 2014.
  • Research paper titled – “Factors affecting ethical decision making of employees in an organization” was selected among the best 12 research papers & won 1st prize in the conference.
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