Gaurav Moorjani
Assistant Professor
Gaurav Moorjani brings extensive industry experience to the academic environment, providing a wealth of practical insights into Marketing, with a specialization in Advertising and Social Media. His teaching philosophy emphasizes integrating current industry trends and updates into the classroom, ensuring that students gain hands-on exposure to real-world applications of the subject matter. Through his expertise, Gaurav aims to bridge the gap between theoretical knowledge and practical implementation, preparing students for the dynamic challenges of the marketing landscape. Total Work Experience: 7.5 Years.
Academic background/Qualification
Gaurav Moorjani holds an MBA with a specialization in Advertising and Social Media from Navrachana University. During his MBA, he gained in-depth knowledge of advertising strategies and social media management, equipping him with the skills to develop and execute effective marketing campaigns. His coursework focused on leveraging social media platforms to build brand presence, engage audiences, and drive business growth, blending creativity with data-driven insights to craft impactful advertising solutions.
He also completed his BBA in Finance from Navrachana University, where he developed a strong foundation in financial management and strategic decision-making. This finance background complements his expertise in advertising, allowing him to approach marketing initiatives with a focus on return on investment (ROI) and budget optimization. His ability to connect financial insights with advertising strategies ensures that campaigns are not only creative but also financially sound and aligned with business goals.
Professional or Industrial Experience
AtliQ Technologies | Vadodara
Social Media Strategist (March 2020 – July 2024)
- High Carb Health | Health & Wellness | Brisbane, Australia
Managed the client’s Instagram, with content featured in the documentary Milked, highlighting the dairy industry’s environmental impact.
- Zero To Exit | Podcast | San Francisco, USA
Promoted podcast snippets on LinkedIn, with one post featuring Anand Deshpande (CEO, Persistent Systems) going viral, gaining 100,000+ impressions and driving 450+ podcast downloads.
- Hyperion Chargers | EV Charging Cable & Plugs Manufacturers | Vadodara, India
Developed brand elements and managed Instagram. A content piece was featured on Social Media Dissect, and strategic participation in an EV Expo led to business opportunities worth ₹4 crore.
- Maitri Shah | Personal Branding | Mumbai, India
Managed her LinkedIn profile, supporting her personal brand as a TedX speaker and founder of Mind Assets, while facilitating 17 successful placements for people with disabilities.
- Saraswati Shishukunj | School | Borsad, India
Managed Instagram content, building a community of followers and achieving 80,000 organic post likes.
Socialee | Vadodara
Social Media Strategist (May 2019 – March 2020)
Hanssa Digiventures Pvt. Ltd. | Vadodara
Social Media Strategist (October 2016 – April 2019)
Teaching
Gaurav follows a SAC (Strategic, Analytical, and Creative) approach in his Social Media and Advertising courses, ensuring that students are exposed to practical-based learning. Their assessments also align with this approach, allowing students to develop valuable insights and skills essential for navigating the modern marketing landscape. Additionally, he teaches the Basics and Advanced Concepts of Marketing, providing a comprehensive overview of fundamental principles and their applications.
Area of Expertise and Research
- Primary Area: Marketing and various electives in marketing such as Advertising & Social Media.
Professional Affiliations /Membership
- In charge of SBL Communications for Navrachana University.
