The Bachelor of Journalism and Mass Communication (BAJMC) program at the School of Liberal Studies & Education is a distinguished four-year Honors program tailored to foster a deep understanding and proficiency in the dynamic realm of media and communication. Led by a faculty comprised of industry veterans, the program places a robust emphasis on hands-on learning, equipping students with the essential skills and knowledge required to thrive in various facets of the media landscape.
Throughout the duration of the program, students engage in a rich curriculum that delves into the intricacies of journalism, broadcasting, advertising, public relations, and beyond. They are encouraged to explore diverse mediums of communication and develop a keen insight into the ethical, social, and technological dimensions shaping the industry.
What sets the BAJMC program apart is its commitment to practical application. From conducting interviews to crafting compelling narratives and producing multimedia content, students are actively involved in real-world projects that mirror the challenges and opportunities they will encounter in their professional endeavours.
Furthermore, the program fosters a culture of innovation and critical thinking, encouraging students to explore emerging trends and push the boundaries of traditional media practices. Whether it is through internships, industry collaborations, or extracurricular activities, students are empowered to cultivate a portfolio that reflects their unique talents and aspirations.
Upon graduation, BAJMC alumni are well-prepared to embark on diverse career pathways, whether as investigative journalists, content creators, media strategists, or communication specialists. With a solid foundation in theory, practical skills, and a nuanced understanding of the evolving media landscape, graduates of the BAJMC program are poised to make meaningful contributions to the field of journalism and mass communication.
The Bachelor’s program in Journalism and Mass Communication offers a comprehensive curriculum that encompasses seven key areas of study.
Students begin with the Journalism Core, delving into news reporting, feature writing, investigative journalism, photography, broadcast journalism, online journalism, editorial and opinion writing, as well as copyediting and proofreading, while also examining the ethical and legal dimensions of journalism.
The Media Production component hones practical skills in multimedia storytelling, digital media production, video production, audio production, documentary production, visual communication, graphic design for media, and interactive media design.
Media Studies provide insights into media theory and criticism, media history, sociology, psychology, cultural studies, global media systems, politics, and economics.
Advertising and Public Relations cover advertising principles, copywriting, campaign planning, media planning, brand management, crisis communication, and social media marketing, preparing students for careers in advertising and PR.
Media Management equips students with knowledge in entrepreneurship, business models, law, ethics, marketing, sales, audience analysis, financial management, and strategic management.
Finally, Communication Research teaches research methodologies for qualitative and quantitative analysis, survey design, content analysis, audience research, media effects, and theory, empowering students to conduct rigorous research.
This comprehensive approach ensures graduates acquire the diverse skills necessary for success in journalism and mass communication, enabling them to embark on diverse career paths with competence and ethical integrity.
The Honors Program in Bachelor of Journalism and Mass Communication is designed to be highly practical based, ensuring that students not only acquire theoretical knowledge but also develop essential skills through hands-on experience. The pedagogy is centred around experiential learning, project-based assignments, internships, and industry collaborations to provide students with real-world exposure and prepare them for diverse career trajectories in the field of journalism and mass communication.
By integrating these pedagogical approaches, the Honors Program in Bachelor of Journalism and Mass Communication ensures that students receive a well-rounded education that combines theoretical knowledge with practical skills, preparing them for successful careers in the dynamic and competitive field of journalism and mass communication with competence and ethical integrity.
8 Semesters | Full-time | Four-year | Honors Degree Program
For Detailed Curriculum click here
Fee Structure: Rs. 46, 200/- per semester
Navrachana University, a premier university in Vadodara, known for its innovative and forward-looking approaches to education has now implemented a choice-based curriculum for its students. It is aimed at transforming the student learning experience, empowering them to “tailor-make” their own degree.
The need of the hour today is to create highly skilled professionals who possess a broad-based outlook enabling them to collaborate, understand and empathize with larger sociocultural realities.
Navrachana University offers its students’ the opportunity to pursue a Minor discipline along with their major degree program, following one’s interest, which facilitates the growth of additional skills. Minors are a means of diversifying the understanding of a topic and a reflection of who one is as an individual. For example, a student of Bachelor of Business Administration (BBA) can choose a minor in ‘Interior Design’.
To attain a Minor, the students will need to do 18 credit worth of courses designated to diversify interests and gain a professional edge!
List of Minors
Health Science | Computer Science & Engineering | Business Law Interior Design | General Management | Mechatronics | Film Production
The Khoj program has been one of the defining social immersion activities at Navrachana University. Conceived right during the inception of the University, the Khoj program was envisaged to be a vehicle to inculcate social awareness, empathy, and interdisciplinary skills among our students, with a larger aim of proposing solutions to societal problems through innovation, it is through intense, rigorous, and field-based activities that students come up with an increased sense of empathy and awareness towards their surroundings. This program was further strengthened by engaging on topics that are relevant and can be made visible to society at large, the program is conceived as a larger and more ambitious activity that is undertaken by students and faculty members during the semester break under the umbrella of KHOJ WINTER SCHOOL.
Thematic Clusters:
Public Health & Hygiene | Mental Health | Environment & Sustainability | Waste Management | Urban Development | Economics & Social Issues.
Internships are compulsory from the 6th to 8th semesters, but students can start as early as the 1st semester, with the assistance from the university.
· Each student must complete 24 credit-based, on-job internships:
· Students must provide proof of a 4-week internship, submit weekly reports, and appear for a VIVA assessment.
Gain real-world exposure, build industry connections, and shape your future in media!
Candidates seeking admission to the BAJMC Honors Program shall have passed Higher Secondary School Certification or any other recognized examination considered equivalent to HSC in any stream with minimum 50%
Candidates must have qualified in any one of the entrance examinations: Written Aptitude Test (WAT) and Personal Interview. Final admission will be subject to the merit list prepared based on scores of WATS and PI. Candidates will be invited for personal interview and document verification to the campus in a scheduled manner.
Limited number of Merit cum Need Scholarships are available to meritorious students with a score of over 70% marks in HSc exam. These scholarships are offered to students whose parent’s combined income does not exceed Rs 8 lakh per year. Interested candidates must meet Admin Department after seeking admission.
Quality Assurance of the Honors Program in Bachelor of Arts in Journalism and Mass Communication (BAJMC) – 4-Year Program is maintained by working on:
1. Pre- Teaching Sessions at the beginning of every semester.
Pre-teaching sessions, conducted at the beginning of every semester, serve as vital preparatory sessions aimed at providing students with foundational knowledge and essential skills necessary for success in their upcoming courses. These sessions typically encompass a variety of activities and discussions designed to orient students, set academic expectations, and foster a conducive learning environment.
Description of what pre-teaching sessions may entail:
2. Course Audit every month
A monthly course audit is a systematic review process conducted to assess the progress and effectiveness of ongoing courses.
3. Academic Advisory Board
Academic Advisory Board consists of Program matter experts who provide guidance, expertise, and innovative pedagogy and continuous improvement within the academic.
4. Students feedback at the end of every semester
Student feedback serves as a valuable tool for assessing and improving the effectiveness of teaching and learning practices, fostering a culture of continuous improvement, and enhancing overall academic quality.
5. Organizing Expert talks and Workshops
6. Industrial visits and Study tours
Mentorship (Mentor- Mentee)
A mentorship program for BCA students is designed to provide invaluable guidance, support, and opportunities for personal and professional development within the field of life science.
Ratio of Mentor: Mentee is 1:35
Academic Advisors (for Electives and Minors)
Academic Advisors play a crucial role in guiding students through the selection, planning, and completion of elective courses and minors within their academic programs.
Navrachana University’s placement process is designed to make recruitment easy and flexible to optimize students’ success. We help students find the right opportunities based on their interests and aptitude and by matching them with recruiting organizations’ requirements. Click here to know more
The BAJMC 4-Year Honors Program, a diverse array of events is organized to enrich students’ experiences and cultivate their skills in journalism and mass communication. These events include photo walks to significant locations like Kirti Mandir, Radio City, and printing presses, providing hands-on experience in capturing diverse subjects. Workshops and competitions in photography and film are hosted, engaging both school and university students, with collaborations with brands like Fuji Film and Sony to enhance students’ understanding of camera technology. Theatre performances and auditions for NUV Yuva Theatre Competition are orchestrated, nurturing students’ acting abilities and involvement in theatrical productions. Extracurricular activities such as on-campus photography sessions, film shooting at various locations, and presentations on research topics related to Indian folk culture are also encouraged. Interactive talks by journalism experts and discussions on media landscape challenges are arranged, offering valuable insights into the industry. Students also have opportunities to cover events like the Tie Conference and collaborate with veteran Gujarati film artists such as Mr. Jitendra Thakkar in their projects. Additionally, clubs like the Photography Club, Film Club, and Theatre Club are established to foster creative expression and skill development among students, ensuring a well-rounded educational experience.
